Marketing is a practice that puts your business where it needs to be successfully. It allows you to move up and let your competitors know that you have come to play! Both inward and outward is how it will be built in a way that allows you to operate smoothly.
It takes want and desire to work on your business to get it where it needs to be and what makes your marketing thrive. Ask yourself, “Would I invest my money in ________ (whatever your business consists of)?” The answer may be a huge yes but step outside the box and look at what is missing.
Then comes marketing! It gets you where you need to be and want to be but the hard part is your willingness to be the strength behind it.